Konvi
Konvi
Konvi
Discover
Discover
Discover
Key Deliverables:
Key Deliverables:
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Progressive web app;
Progressive web app;
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Pitch deck;
Pitch deck;
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Landing page;
Landing page;
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Marketing campaign.
Marketing campaign.
Timeline:
August 2020 → Ongoing
Timeline:
August 2020 → Ongoing
Role:
Founding designer → Head of Design (team of 3 designers)
Role:
Founding designer → Head of Design (team of 3 designers)
Role:
Founding designer → Head of Design
(team of 3 designers)
MVP Development Time:
6 months
MVP Development Time:
6 months
Konvi is a fintech platform making luxury investments accessible through fractional ownership, redefining how retail investors participate in high-value assets.
Konvi is a fintech platform making luxury investments accessible through fractional ownership, redefining how retail investors participate in high-value assets.
The financial industry has established standards, but these often create barriers for retail investors. Konvi challenged these norms by designing a platform that simplifies complex investment structures and redefines user experience for a broader audience.
The financial industry has established standards, but these often create barriers for retail investors. Konvi challenged these norms by designing a platform that simplifies complex investment structures and redefines user experience for a broader audience.
0→60k
Total active users
5x
5x
Monthly order
over 6 months
34%
34%
Overall engagement
& retention increase
Define
Define
Define
Konvi's platform brings fractionalized luxury investments through crowdfunding to market. Unlike competitors – Timeless and Splint, which rely on complex legal frameworks – we simplify the intricate SPV structure for young, beginner investors.
Konvi's platform brings fractionalized luxury investments through crowdfunding to market. Unlike competitors – Timeless and Splint, which rely on complex legal frameworks – we simplify the intricate SPV structure for young, beginner investors.
Market research showed no solution effectively serves all European markets.
Market research showed no solution effectively serves all European markets.
25 user interviews
25 user interviews
We learned that existing platforms overwhelm new investors, prompting us to ask: "How can we make alternative investments as simple and engaging as fintech apps?"
We learned that existing platforms overwhelm new investors, prompting us to ask: "How can we make alternative investments as simple and engaging as fintech apps?"
We focused on a specific product-market fit, ensuring Konvi’s design simplifies complex information while maintaining trust. A design sprint tackled key challenges like visualizing investment potential, building transparency, ensuring accessibility, and addressing diverse regulatory constraints.
We focused on a specific product-market fit, ensuring Konvi’s design simplifies complex information while maintaining trust. A design sprint tackled key challenges like visualizing investment potential, building transparency, ensuring accessibility, and addressing diverse regulatory constraints.
Personas
Personas
Emma, the Curious Investor (29, Marketing Professional):
Emma, the Curious Investor (29, Marketing Professional):
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Tech-savvy and seeking to diversify her portfolio beyond stocks;
Tech-savvy and seeking to diversify her portfolio beyond stocks;
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Feels overwhelmed by financial jargon and intimidated by traditional platforms;
Feels overwhelmed by financial jargon and intimidated by traditional platforms;
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Prefers intuitive, visually engaging platforms with clear explanations.
Prefers intuitive, visually engaging platforms with clear explanations.
Liam, the Young Professional (35, IT Consultant):
Liam, the Young Professional (35, IT Consultant):
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Financially stable, values innovation and accessibility;
Financially stable, values innovation and accessibility;
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Wants quick, frictionless onboarding and clear data visualization;
Wants quick, frictionless onboarding and clear data visualization;
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Seeks tools that explain complex concepts in a simple way.
Seeks tools that explain complex concepts in a simple way.
Sophia, the Time-Starved Parent (40, Small Business Owner):
Sophia, the Time-Starved Parent (40, Small Business Owner):
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Interested in long-term wealth-building opportunities;
Interested in long-term wealth-building opportunities;
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Prefers streamlined processes and minimal manual effort;
Prefers streamlined processes and minimal manual effort;
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Appreciates trustworthy platforms that prioritize data security and clarity.
Appreciates trustworthy platforms that prioritize data security and clarity.
Problem Statement
Problem Statement
High Barriers to Entry
High Barriers to Entry
High Barriers to Entry
Traditional investment platforms required large minimum deposits, making them inaccessible to retail investors.
Traditional investment platforms required large minimum deposits, making them inaccessible to retail investors.
Traditional investment platforms required large minimum deposits, making them inaccessible to retail investors.
Complex Financial Concepts
Complex Financial Concepts
Complex Financial Concepts
Terms like SPVs (Special Purpose Vehicles), ROI, and AUM were intimidating for first-time investors.
Terms like SPVs (Special Purpose Vehicles), ROI, and AUM were intimidating for first-time investors.
Terms like SPVs (Special Purpose Vehicles), ROI, and AUM were intimidating for first-time investors.
Clunky User Experience
Clunky User Experience
Clunky User Experience
Existing fintech platforms lacked intuitive design, transparency, and educational resources, creating drop-off points during onboarding.
Existing fintech platforms lacked intuitive design, transparency, and educational resources, creating drop-off points during onboarding.
Existing fintech platforms lacked intuitive design, transparency, and educational resources, creating drop-off points during onboarding.
Regulatory Complexity
Regulatory Complexity
Regulatory Complexity
The platform needed to comply with various European financial regulations, while still maintaining a smooth and engaging user experience.
The platform needed to comply with various European financial regulations, while still maintaining a smooth and engaging user experience.
The platform needed to comply with various European financial regulations, while still maintaining a smooth and engaging user experience.
How might we?
How might we?
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HMW make alternative investing as easy as purchasing a product online?
HMW make alternative investing as easy as purchasing a product online?
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HMW build trust through transparency and education?
HMW build trust through transparency and education?
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HMW help users navigate investment risks with clear, digestible data?
HMW help users navigate investment risks with clear, digestible data?
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HMW ensure compliance while maintaining a seamless UX?
HMW ensure compliance while maintaining a seamless UX?
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HMW optimize onboarding to reduce friction and drop-off rates?
HMW optimize onboarding to reduce friction and drop-off rates?
Key metrics
Key metrics
To track success, we monitored:
To track success, we monitored:
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Onboarding drop-off rates – Identifying friction points in user flow;
Onboarding drop-off rates – Identifying friction points in user flow;
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Time spent on investment pages – Measuring engagement with asset details;
Time spent on investment pages – Measuring engagement with asset details;
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Conversion rates from visitor to investor – Ensuring smooth user transitions;
Conversion rates from visitor to investor – Ensuring smooth user transitions;
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User confidence levels – Collected via in-app surveys post-investment;
User confidence levels – Collected via in-app surveys post-investment;
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Regulatory compliance adherence – Ensuring legal transparency in UX.
Regulatory compliance adherence – Ensuring legal transparency in UX.
Iterate
Iterate
Iterate
Our design process for Konvi was driven by the need to balance complex financial and regulatory concepts—such as SPVs, KYC verification, and asset ownership—with a smooth, user-friendly experience. To achieve this, we collaborated closely with our compliance, legal, and finance teams, ensuring that every decision aligned with both regulatory requirements and user expectations.
Our design process for Konvi was driven by the need to balance complex financial and regulatory concepts—such as SPVs, KYC verification, and asset ownership—with a smooth, user-friendly experience. To achieve this, we collaborated closely with our compliance, legal, and finance teams, ensuring that every decision aligned with both regulatory requirements and user expectations.
First Iteration:
First Iteration:
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Opted for a simplified homepage featuring available assets represented by small, illustrative images;
Opted for a simplified homepage featuring available assets represented by small, illustrative images;
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This approach validated the content hierarchy and effectively guided users without overwhelming them;
This approach validated the content hierarchy and effectively guided users without overwhelming them;
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Actual item pictures were not available at this stage, so images served an illustrative purpose;
Actual item pictures were not available at this stage, so images served an illustrative purpose;
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Employed a progressive disclosure model to gradually reveal essential information, keeping the user journey clear and digestible.
Employed a progressive disclosure model to gradually reveal essential information, keeping the user journey clear and digestible.
Second Iteration:
Second Iteration:
Based on initial feedback and performance metrics, several enhancements were implemented:
Based on initial feedback and performance metrics, several enhancements were implemented:
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Replaced the small images with larger, more engaging visuals on both asset pages and the homepage, which significantly increased user engagement;
Replaced the small images with larger, more engaging visuals on both asset pages and the homepage, which significantly increased user engagement;
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Introduced a calculator that utilized historical data from the sale of similar items, notably improving conversion rates;
Introduced a calculator that utilized historical data from the sale of similar items, notably improving conversion rates;
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Added a to-do list to help users manage their tasks more effectively;
Added a to-do list to help users manage their tasks more effectively;
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Strategically repositioned the KYC process to occur immediately after pre-ordering.
Strategically repositioned the KYC process to occur immediately after pre-ordering.
These iterative refinements in the wireframes and overall structure underscore a commitment to balancing complexity with clarity, ultimately creating an intuitive and compliant user experience.
These iterative refinements in the wireframes and overall structure underscore a commitment to balancing complexity with clarity, ultimately creating an intuitive and compliant user experience.
Design
Design
Design
Our design process for Konvi was driven by the need to balance complex financial and regulatory concepts—such as SPVs, KYC verification, and asset ownership—with a smooth, user-friendly experience. To achieve this, we collaborated closely with our compliance, legal, and finance teams, ensuring that every decision aligned with both regulatory requirements and user expectations.
Our design process for Konvi was driven by the need to balance complex financial and regulatory concepts—such as SPVs, KYC verification, and asset ownership—with a smooth, user-friendly experience. To achieve this, we collaborated closely with our compliance, legal, and finance teams, ensuring that every decision aligned with both regulatory requirements and user expectations.
Color Scheme & Visual Identity:
Color Scheme & Visual Identity:
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A dark navy background was selected to evoke a sense of trust, luxury, and exclusivity;
A dark navy background was selected to evoke a sense of trust, luxury, and exclusivity;
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Gold and orange accents, associated with high-end investment platforms, were used to enhance the premium feel of the platform;
Gold and orange accents, associated with high-end investment platforms, were used to enhance the premium feel of the platform;
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This high-contrast palette not only improved readability and accessibility but also strategically highlighted key actions, making interactions like investing feel urgent and appealing.
This high-contrast palette not only improved readability and accessibility but also strategically highlighted key actions, making interactions like investing feel urgent and appealing.
Before
Before
After
After
User Experience & Engagement:
User Experience & Engagement:
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The design incorporated a progressive disclosure model, ensuring that users received essential information gradually rather than being overwhelmed;
The design incorporated a progressive disclosure model, ensuring that users received essential information gradually rather than being overwhelmed;
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Friendly emojis, casual microcopy, and a visually dynamic onboarding experience contributed to a playful and engaging aesthetic;
Friendly emojis, casual microcopy, and a visually dynamic onboarding experience contributed to a playful and engaging aesthetic;
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These elements helped demystify complex financial topics, making the platform more approachable for new users.
These elements helped demystify complex financial topics, making the platform more approachable for new users.
Exclusivity & Conversion Strategies:
Exclusivity & Conversion Strategies:
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A gatekeeping mechanism was introduced via a waiting list, where users could see their position in line.
A gatekeeping mechanism was introduced via a waiting list, where users could see their position in line.
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This feature incentivized users to refer friends in order to move up the waiting list, creating a sense of exclusivity and urgency;
This feature incentivized users to refer friends in order to move up the waiting list, creating a sense of exclusivity and urgency;
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Leveraging social proof and the fear of missing out (FOMO), this approach successfully drove initial conversions and built early hype around the platform.
Leveraging social proof and the fear of missing out (FOMO), this approach successfully drove initial conversions and built early hype around the platform.
Overall, the design evolution for Konvi reflects a balanced approach—melding a trust-inspiring visual identity with an engaging, user-centric experience. The carefully chosen color scheme, interactive elements, and strategic user flow all work together to create a platform that is both sophisticated and accessible.
Overall, the design evolution for Konvi reflects a balanced approach—melding a trust-inspiring visual identity with an engaging, user-centric experience. The carefully chosen color scheme, interactive elements, and strategic user flow all work together to create a platform that is both sophisticated and accessible.
Measure & Test
Measure & Test
Measure & Test
Data Analysis & Testing Approach:
Data Analysis & Testing Approach:
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Ran A/B tests and analyzed data from Google Analytics and Mouseflow;
Ran A/B tests and analyzed data from Google Analytics and Mouseflow;
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Found that detailed, high-quality images boosted engagement by 34% and retention by 30%;
Found that detailed, high-quality images boosted engagement by 34% and retention by 30%;
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Heatmaps and session replays showed users interacted more with visually rich sections, even if they weren’t investing in a specific item;
Heatmaps and session replays showed users interacted more with visually rich sections, even if they weren’t investing in a specific item;
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Implemented a strategy that first captured attention with strong visuals, then introduced the investment structure later, ensuring users remained engaged without feeling overwhelmed early on.
Implemented a strategy that first captured attention with strong visuals, then introduced the investment structure later, ensuring users remained engaged without feeling overwhelmed early on.
Before
Before
Before
After
After
After
Enhancements Following Regulatory Approval:
Enhancements Following Regulatory Approval:
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After securing financial regulation from Ireland, reinforced trust by integrating:
After securing financial regulation from Ireland, reinforced trust by integrating:
After securing financial regulation from Ireland, reinforced trust by integrating:
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Trust badges;
Trust badges;
Trust badges;
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Partner affiliations;
Partner affiliations;
Partner affiliations;
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Transparency markers.
Transparency markers.
Transparency markers.
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These elements improved user confidence and increased conversions;
These elements improved user confidence and increased conversions;
These elements improved user confidence and increased conversions;
User Research & Iterative Refinements:
User Research & Iterative Refinements:
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Research revealed that while playful onboarding created initial excitement, serious investors preferred a more professional tone;
Research revealed that while playful onboarding created initial excitement, serious investors preferred a more professional tone;
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A/B tests confirmed that structured messaging and a clear visual hierarchy built trust and aligned with user expectations, boosting overall decision-making confidence.
A/B tests confirmed that structured messaging and a clear visual hierarchy built trust and aligned with user expectations, boosting overall decision-making confidence.
Expanded Partner Details for Increased Credibility:
Expanded Partner Details for Increased Credibility:
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Added detailed partner profiles to further increase trust in the platform;
Added detailed partner profiles to further increase trust in the platform;
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Highlighted key figures such as Dominic Khoo, CEO of The WatchFund, along with metrics including assets under management, performance records, and awards;
Highlighted key figures such as Dominic Khoo, CEO of The WatchFund, along with metrics including assets under management, performance records, and awards;
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Showcasing credible partnerships and track records reassured investors about the platform’s transparency and legitimacy.
Showcasing credible partnerships and track records reassured investors about the platform’s transparency and legitimacy.
Overall, the design evolution for Konvi reflects a balanced approach—melding a trust-inspiring visual identity with an engaging, user-centric experience. The carefully chosen color scheme, interactive elements, and strategic user flow all work together to create a platform that is both sophisticated and accessible.
Overall, the design evolution for Konvi reflects a balanced approach—melding a trust-inspiring visual identity with an engaging, user-centric experience. The carefully chosen color scheme, interactive elements, and strategic user flow all work together to create a platform that is both sophisticated and accessible.
Outcome
Outcome
Outcome
Key Metrics Tracked:
Key Metrics Tracked:
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Onboarding Drop-off Rates:
Onboarding Drop-off Rates:
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Monitored to identify friction points in the user flow;
Monitored to identify friction points in the user flow;
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Insights from this metric allowed us to refine onboarding steps and reduce abandonment.
Insights from this metric allowed us to refine onboarding steps and reduce abandonment.
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Time Spent on Investment Pages:
Time Spent on Investment Pages:
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Measured engagement with asset details;
Measured engagement with asset details;
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Improvements in visual content and structured information led to increased time spent per session.
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Conversion Rates from Visitor to Investor:
Conversion Rates from Visitor to Investor:
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Tracked the effectiveness of our user transitions;
Tracked the effectiveness of our user transitions;
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Enhanced messaging and a progressive disclosure model helped smooth the journey from initial interest to investment.
Enhanced messaging and a progressive disclosure model helped smooth the journey from initial interest to investment.
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User Confidence Levels:
User Confidence Levels:
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Collected via in-app surveys post-investment;
Collected via in-app surveys post-investment;
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Feedback informed adjustments in tone and visual hierarchy, further building trust.
Feedback informed adjustments in tone and visual hierarchy, further building trust.
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Regulatory Compliance Adherence:
Regulatory Compliance Adherence:
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Ensured all user experience elements maintained legal transparency;
Ensured all user experience elements maintained legal transparency;
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Strengthened trust with users by prominently displaying trust badges and partner affiliations.
Strengthened trust with users by prominently displaying trust badges and partner affiliations.
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Performance Outcomes:
Performance Outcomes:
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Grew from 0 to 60,000 total active users;
Grew from 0 to 60,000 total active users;
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Achieved a 5x increase in monthly orders over a 6-month period;
Achieved a 5x increase in monthly orders over a 6-month period;
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Recorded a 34% overall increase in engagement and retention.
Recorded a 34% overall increase in engagement and retention.
These outcomes demonstrate that our strategic focus on clear, engaging design, rigorous testing, and continual refinement effectively drove both user engagement and conversion rates, while also ensuring a compliant and trustworthy investment platform.
These outcomes demonstrate that our strategic focus on clear, engaging design, rigorous testing, and continual refinement effectively drove both user engagement and conversion rates, while also ensuring a compliant and trustworthy investment platform.
Copyright © 2024 Monochromatic Ltd. All rights reserved.
Workhub, 77 Lower Camden Street, Dublin, D02 XE80, Ireland
Copyright © 2024 Monochromatic Ltd. All rights reserved.
Workhub, 77 Lower Camden Street, Dublin, D02 XE80, Ireland
Copyright © 2024 Monochromatic Ltd. All rights reserved.
Workhub, 77 Lower Camden Street, Dublin, D02 XE80, Ireland